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Silverbacks Hire New Director of Marketing

Vernon, B.C. native Russell Day, a graduate of Camosun College, will serve as the Silverbacks Marketing Director for the 2019-20 BCHL season.

Salmon Arm, B.C. — The Salmon Arm Silverbacks are pleased to announce the hiring of Russell Day as the club’s new Director of Marketing.

Day joins the organization after graduating from Camosun College in Victoria, B.C. this spring with a degree in sports management. The Vernon, B.C. native brings with him a decade of experience in the golf industry, as he worked 10 years at the Vernon Golf and Country Club.

“After meeting with Russell I felt like he’d make a great addition to our business operations,” Silverbacks operations manager Brooks Christensen said. “With him just graduating, I believe he will bring a lot of energy and knowledge to our organization. I look forward to introducing Russell to the community of Salmon Arm and working with our corporate partners.”

Day is looking forward to the opportunity.

“I am excited to start this new chapter in my career working with the Silverbacks, as I have always wanted to work with a sports organization,” Day said. “I will bring a hard working approach and believe having strong ties to the community is essential. I want to continue to grow the relationship between the Salmon Arm Silverbacks and its fans.”

Day can be reached by e-mailing marketing@sasilverbacks.com or by calling him at 250-938-5459. The Silverbacks would like to welcome Russell to the organization.

2019-20 Silverbacks season tickets are now on sale! Call the team office at 250-832-3856 or visit https://www.sasilverbacks.com/season-tickets for more information.